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The work seen in this project was created as an academic endeavor for educational purposes only. This work is NOT affiliated with Formula One or Netflix.
Print Design | Advertising | Motion Media
Formula One
High speeds, fast laps, and legendary teams. That’s formula One on the surface level. It's obvious that the motorsport that uses the most innovative engineering in aerodynamics and carbon fibre technology would make for exciting racing!
This project, which consists a fan poster series, a season recap booklet, and a motion media advertisement, sets out to exemplify the intensity and excitement that Formula One brings to the world of racing while also taking special interest in the people behind the wheel.
Driver Posters
Although high-tech cars going at speeds of over 200 mph is exciting enough, Netflix’s Drive to Survive steered the attention of a whole new demographic of fans to the sport. Drive to Survive gave fans insight into the lives of the drivers off the track, which instilled a new sense of relation to these stars. It’s almost undeniable that these passionate fans love to cheer on their favorite drivers. These posters, designed for fans, do exactly that. Shown here are posters for Lando Norris of McLaren, Max Verstappen of RedBull Racing, and Lewis Hamilton of Mercedes.
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(Click on image to enlarge)
2021 Season Recap Booklet
The entire 2021 season was a big battle between 7-time world champion, Lewis Hamilton of Mercedes and RedBull Racing’s Max Verstappen. There were major tensions between the teams throughout the season which could be seen in the wide array of questionable crashes along with a war of words between the two. The intention behind this booklet is to recap the 2021 Formula One season while maintaining focus on Max Verstappen and Lewis Hamilton.
(Click on fullscreen to enlarge)
Drive to Survive Trailer
Continuing with communicating that intensity of the 2021 season, this video advertisement promoting season 4 of Netflix's series "Drive to Survive" further integrates the visual system that's established throughout all deliverables by use of motion media graphics.
