Brand Identity | Digital Design | Print Design
Inked Brands
Since 2024, I have been a part of the Inked Brands team as a Marketing Graphic Designer. Here, I have worked on a variety of brands in the e-commerce sphere, creating a multitude of graphics including, but not limited to, email designs, web page graphics (landing pages, pop-ups, flyouts), print materials (consumer-targeted printables, marketing cards, and more), and the creation and maintenance of overarching brand guidelines. Below are some examples of brands I have worked on and visuals I've created for each.
Callie Danielle is one of Inked's influencer e-commerce brands. Callie is a Texas-based artist who wants to spread joy and kindness to everyone. She's a former teacher now known for her happy and relatable doodles along with inspirational quotes and bright colors. Callie Danielle's brand spans products from planners to tees to mugs to digitals to many more other goodies.
Homepage Banners
Designed with a responsive approach in mind, these designs ensure that the website adapts and displays optimally across various devices and screen sizes, providing a consistent and user-friendly experience.
Direct-to-Consumer Emails
These email designs set out to increase brand awareness and better campaign performance. Emails include launch announcements, exclusive discounts, early access to sales, audience engagement content, and more. The visuals often include GIFs that are used to create visual interest that ultimately leads to an increase in clicks and more traffic to the site.
Print Material
I've designed different types of print material for Callie Danielle. Often times, I would design digital printables to be used for audience engagement. However, I've also created marketing cards for collabs like Teacher Care Crate as well as information-heavy product catalogs.
1Canoe2 is one of Inked's prominent lifestyle brands. 1canoe2's core springs from heartland roots and cherished memories. The 1Canoe2 studio brims with a joyful appreciation for life’s natural beauty and the pursuit of curiosity. These inspirations infuse every piece we create, from heirloom-quality gifts to artful prints that enrich lives. The images you see on the pages are not just visuals but sources of creativity and passion, guiding us in crafting products that resonate with warmth, authenticity, and lasting value.
Homepage Banners & Landing Pages
​Seen below are a collection of bright, cheerful website visuals I created for 1canoe2. These designs highlight seasonal promotions and key product stories while staying true to the brand’s whimsical, nature-inspired aesthetic.
Direct-to-Consumer Emails
These email designs include collection launch teasers, automated flow emails, seasonal promotions, and thoughtful content-driven campaigns—like a heartfelt series for Mother’s Day—all designed to reflect brand voice while delivering clear, compelling messaging.
Paper Farm Press was created by farmer's wife turned printmaker, Lauren Te Velde. Deeply inspired by agricultural heritage, faith values, and community, Paper Farm Press spreads the beauty of farming through stationery, calendars, tea towels, note card sets, stickers, and more!
Homepage Banner Design
Below is ​a fresh, vibrant homepage banner that I designed to spotlight Paper Farm Press’s Tomato Collection. Inspired by vintage seed packets and summer harvests, the design captures the charm and bold color of heirloom tomatoes—celebrating the season with warmth, whimsy, and a touch of nostalgia.
Direct-to-Consumer Emails
This series of email designs showcases the Peach, Blueberry, and Strawberry collections with a cohesive, thoughtfully crafted design approach. Each email maintains a consistent visual language, vibrant color palettes, and illustrative accents—while letting each fruit’s personality shine. The result is a unified, campaign that feels both fresh and distinctly Paper Farm Press.
